Month: May 2014

Welcome to the social media party – 5 types of companies

The Social Media Party

Welcome to the social media party. In a world where we are constantly interconnect it is key to leverage Social Media to your advantage. A great social media campaign can greatly help your company control the public opinion. The world of social median is like a party, there’s lots of people there, there’s a lot of companies there. Much like a party there are people there of all sorts, people who don’t really fit to people who are the star of the party and everything in between. Today I am going to outline the 5 major players at the social media party and how they handle themselves.


50 Cent isn’t an awful ball player he’s a marketing genius

If you haven’t seen or heard about 50 cent’s awful opening pitch at the Mets game crawl out form under your rock. Social media and the news was raving about the terrible terrible throw. Which in my opinion is EXACTLY what good ol’ Curtis Jackson wanted. This awful pitch went viral instantly and and reached millions. As did his response. A response which happened to include the hashtags #smsaudio and #animalambition, these have nothing to do with his failed throw, but have gained a couple million brand impressions. If you think 50 cent couldn’t throw a good pitch, think it through. He’s an artist that is very aware of his image.You think he wouldn’t make sure he threw a good pitch if he wanted to?

So yes he “embarrassed” himself, but that’s a small price to pay for getting your brand out to MILLIONS of people. When it comes to publicity plays I love this and I think it’s genius. After all marketing is all about manipulating public opinion to gain awareness!

To conclude I’ll restate 50 cent’s tweet “I’m a hustler not a damn ball player. LMAO…” and yeah he hustled the shit out of the media and is probably laughing his ass off about the free advertising he gained.

The Good, The Bad, and The Awful of First Impressions

Strong Front Line for Any Business

Every heard the phrase “you only have one chance to make a first impression” or “put your best foot forward”? I’ll assume so, otherwise they wouldn’t be cliques. These count in life and even more so in business. In life if you make a bad first impression that sucks, but you can overcome it by showing of your best features. As a company if you make a bad first impression the chances of getting a chance to make up for it are slim. More likely than not that costumer will never deal with you again. As in life, everything in business is centered around building strong relationships, and these relationships are a lot easier if started on a strong note.

I also realize customer service is not a high paying or overly desirable job. Therefore trying to get people to be excited about it is difficult, but please if you are going to place these people as your first point of contact try to make sure they do lose a sale before they even forward a customer to the right people.


CASL and why it sucks


It’s been WAY to long since I’ve written anything, but then again I warned of that in my very first post. Working full time, with a part time job on top, hasn’t left a lot of time to write. I’ve made notes of what I’d like to write about so whenever I get time I’ll probably put out a bunch in a very short period. As for today however I am going to talk about SPAM, the ridiculous actions Canada has taken against it, why this legislation won’t fix anything and why it will hurt most well behaving businesses.

Canadian Anti-Spam Legislation (CASL) is going to war against SPAM and just as it sounds CASL is a castle for Canada, and like castles of old if you aren’t fortunate enough to be inside the castle during the battle then your shit out of luck.