Month: July 2014

Every Social Media Dimension You Could Ever Need 2014!

Social Media Image Sizing Cheat Sheet 2014!

I do just enough design work that a can never remember the dimensions for various images on social media sites. Every time I need to stop what I’m doing and Google the dimensions. Often I get multiple answers because social media platforms change all the bloody time. So here is my July 30th, 2014 Cheat Sheet. If things change I will try to update this. Feel free to share this if you hate scouring the internet for dimensions as much as I do. All dimensions are in pixels. If you’re working on designs using a different scale, stop it.

Social Media Demensions


Hope this helps! If you are looking for a great resource for making sure all your social media icons are up to date check out Dustin Stout’s Social Media Icons Database here: Social Media Icon Set

Thanks for reading,



Sell the lawn not the grass seed


It took me a very long time to realize this. I had made the perfect pitch. It outlined all the attributes of the product why it was a great fit for the customer. I had designed great visuals and copy to accompany the pitch. Everything was in place for the perfect pitch, it was going to be an easy sell. Except the whole thing was wrong, and was going to bomb when it was pitched.

When marketing a product we want to flaunt all the great aspects of our products. We want show the customer all the information we spent hours writing up. Unfortunately the thing is, the customer doesn’t care about all the great attributes of our product. All they care about is that what we are trying to sell them will solve a problem they are having. It doesn’t matter if the grass seed you’re selling has an industry leading nitrogen rate. All that the customer cares about is whether or not this particular grass seed will give them a lush green lawn.

So put the ego aside, the pitch that makes you look the best might not be the best thing to sell a customer on your product. Instead pamper the customers ego, sell them on a product that is going to make them look good. That will give them the lush green lawn all their neighbours will be jealous of.


Thanks for reading,



PR Manager for a Superhero Part 4 – Treat them like people, not potential fans


“I hope you appreciate this,” Kyle said, as he set the package down on the table. “Do you have any idea how hard it is to find a material that can resist both extremely high and extremely low temperatures?”

“Can’t say I’ve ever thought about it,” Max said between sips of coffee.

It was 5 am, far too early for anyone to be awake, but it was the only time Kyle could meet. Considering I was paying him in IOUs I wasn’t going to try to dictate his work. He was doing me a huge favour and I promised I would find a way to work in that the only super hero in the world was wearing one of his designs. Kyle said the brand value that would generate would be much more valuable than any money I could dig up. Which is true, as long as I do a good job promoting Max that is.


How to actually gain readers and traffic – Why you aren’t famous on the internet yet

elevator to success


We have all been naively optimistic at one point or another in regards to our online presence. Joining Instagram or Twitter with dream of 100k followers, your tweets retweeted to the masses. Starting and blog with the hopes of gaining 10k readers a day after your first post. We’ve all been guilty of this, myself included. Then reality set in, we discover we haven’t instantly become famous and we get discouraged and often give up on these accounts or blogs.

People everywhere want a quick path to fame. Don’t believe me? Look at Google, there is thousands of posts about “gaining blog traffic quickly”, “how to gain 1000 Twitter followers”, “Tools for a successful blog”, ect.  People want an elevator to internet fame and success, but if it was as easy as the push of a button everyone would have 10k followers and our notion of success would change. The path to success is stairs and if you want to get there you need to take them one grueling step at a time.  (more…)

Top 5 reasons not to treat your social media the same!

So many platforms

I continuously hear people talk about how great it is that you can link your social media accounts. If you’re wanting to share a picture of your cat to Facebook, Instagram, Twitter, Flicker, Pinterest, or any other that’s fine. You know why? Well to start no one really cares about your cat but more importantly you aren’t trying to market your cat. However, if you’re a business that is trying to market something via social networks for the love of god don’t post once and have it go to all your social media at the same time.


“I didn’t poison the water!” Building trust in landing pages


I didn’t poison the water!

Over the last few months I’ve developed an interest in landing pages. This is both out of necessity and actual interest in the fact. In marketing it is incredibly important so it isn’t the worst thing to be interested in. Through this interest I have been listening and reading up on anything by Oli Gardner (Unbounce) and Rand Fishkin (Moz), both of these guys are experts in the field. In this post I am going to discuss something I learned in these last few months that should have been obvious to myself and everyone but it is a common mistake.


PR Manager for a Superhero Part 3 – Are you going to be a Superman or a Spiderman?

differentiate or emulate“Is this you?” I asked, holding up a newspaper with a photo of a masked man in the blue suit carrying a woman out of a burning building. The caption read Mr. Freeze saves the Day!

“Yeah,” Max said with a grin. “The building was coming down so I froze the outside to hold it up and ran in to save everyone, I was incredible.”

“What about this one?” I asked holding up another paper showing a man dragging two would be kidnappers towards a police car. Both suspects looked as if they had been ever so slightly burnt. The headline read Human Torch Captures Kidnappers.

“Yeah,” he said. “I saved two little girls.”

“Considering you’re the only one that can fly I assume this was you?” I asked, holding up a third newspaper with the headline Mysterious Flying Man Intercepts Touchdown Pass. “Fancy, yourself a football player now?” The annoyance was starting to show in my voice.


PR Manager of a Superhero Part 2 – What’s in a name?

What is in a name

“Captain Ice” he said.

“No” I groaned.

“Captain Fire” he tried again.

“That’s even worse” I said.

“Captain Ice Fire” he said enthusiastically. Thankfully the look on his face told me he wasn’t actually serious.

“Make more coffee” I said ignoring his last suggestion. It had been a week since he came into my office. This morning had been when we had decided to meet. Thankfully I didn’t have any other appointments today, or ever, because it was now well past dark. My desk was covered in note and research material. By research material I mean comic books. How else are you supposed to figure out about super heroes?


PR Manager of a Superhero Part 1 – A knock at the door with a Fiery hand

PR to a super hero cover

My name is Kevin O’Connor and my life is awesome. I am the CMO of a fortune 500 company. My house has more rooms than I need and I only use about a quarter of the cars I own. Had you asked me 15 years ago if my life would have been like this I would have told “yes, 100%! I am going to be rich and important someday” that was in my final year of my business degree. Ask me if I would be in this position ten years ago and I would have told you to get out of my office (If you could call it that). Those dreams of being rich and important were out the window. Replaced with the dream of actually paying rent on time that month. To explain how I got to where I am now I guess I have to go back ten years and explain the whirlwind that was my life.


PR Manager for a Super Hero – Overview

This idea came to mind after listening to one of Ryan Hanley’s Podcasts. His podcast is called Content Warfare and if you don’t already I suggest listening to it! In a recent podcast Dustin Stout was a guest and they were talking about how super heroes are a great example of good PR. After the show I tweeted about how awesome it would be to be the PR manager for a superhero. As I thought about it more and more I began to make more and more connection between how superheroes present themselves and how companies should. Since the world current has a lack of super heroes the likelihood of getting a job as the PR manager for a super hero is pretty low. I’ve decided to do the next best thing. Over the next couple of weeks I’ll be compiling a short story about the life and the challenges of being the PR manager for a super hero. Don’t worry I asked Stout’s permission to build off his idea. Hopefully by the end of it I’ll have outlined the similarities between managing a super heroes PR and handling a company’s. Part one will most likely be published later tonight and parts to follow will come probably once or twice a week.

Let me know what you think,

Thanks for reading,


For more information on Ryan Hanely @RyanHanley_Com

For more information on Dustin Stout @DustinWStout