What #askthicke taught us about how NOT to do PR


Now that the dust has settled the rest of the world can learn a lot from the hilariously disastrous #askthicke twitter campaign. Robin Thicke is back teaching us things again! First it was how not treat women with the “hit” blurred lines. Now Thicke and VH1 show us exactly how to NOT run a PR campaign.


This should be in every store!


Have you ever been shopping, casually minding your own busy, exploring what a store has to offer? Then out of the shadows comes a sales associate asking if you want help. Yeah I get that its their job to make sure the costumer happy and looked after, but I’m a grow man and am more than capable of coming to them if I have a question. If only there was a way to show that I’m just browsing and don’t need help from anyone. Oh wait there is! This basket is a simple and yet so genius of an idea to do this.

Before you get the idea that I just like this idea because I hate social interaction with people working retail, I don’t. I’ve worked retail so I know the pains of that side of the equation as well. Therefore I’d like to discuss how great this is from both sides of the counter.

Retail Side

Working retail isn’t the most glamorous job, but I actually really liked interacting with people and helping them out. When people don’t want your help, well it is kind of a waste of time. When you don’t ask a costumer if they need help and they actually do, you feel like you aren’t doing your job. This is a delightful case of a lose-lose situation. Having the ability to know which costumers don’t want help, whatever their reason may be, would be wonderful to allow sales associates to focus their attention on the costumers who want it, and not annoy the costumers who don’t. Overall increasing the enjoyment of the store for all types of costumers.

Costumer Side

There is two types of shopping I do. The first is very task oriented. I know what I need and want to get in and get out quickly. If I know where to find what I need, I need no help at all. If I don’t I’ll find the closest sales associate and ask them where to find it. The second case is where this delightful basket would come into play. If I’m shopping just to kill time, I like to browse. I like to look around the store, absorb lots of information on products and I may or may not decide to purchase something. Most of the time I have no idea what I want, and sales associates aren’t going to be any help with that and frankly just disrupt my shopping for the sake of entertainment. There are times when I find something that I want information on and then sales associates provide a great deal of help for me.

This basket is just a simple tool but could provide a more enjoyable experience for shoppers and make the job of those working in retail significantly easier.

Thanks for reading,


Why everyone should have a blog, but few actually do

Well here we go. Every person I’ve talked to has given the same advice. “You have to get your name out there. Show your knowledge or expertise in an area to employers! Blogs are great ways to do that!”. I 100% agree with this, blogs are a great way to present your knowledge and opinions to potential employers in a constructive and professional way. So what’s stopping everyone from making one? Blogs are a pain in the ass!

Ask most people and they will say they had a blog at one point or another. They start with the promise of “I’m gonna write everyday” to “maybe once a week” to “oh, i haven’t posted anything in two months”. I’m guilty of this too. I had a blog that I would write in when I couldn’t sleep and it helped clear my head. I started with the notion that the internet would love my 2am ideas and I would connect with thousands of people through these posts. Nope, I think about 100 people visited my blog in total, with zero comments. We are a society that craves instant approval and acceptance, so when our thoughts aren’t accepted we figure what’s the point? May as well keep them to ourselves. I, like most people, fell into this trap and I don’t even remember the password for that old blog.

This is were I come back to Blog creating an image for employers online. That won’t just happen. It takes work to convince someone that you know what you’re talking about. So where does this leave this blog? Well I’m not gonna promise i’ll post every night or every week for that matter. I get busy, we all do, but I am going to work at it. Share my thoughts on current issues and innovations in business and technology. If you agree with my opinions, great. If you don’t, oh well. That’s the great part about the internet.

Thanks for reading,