Business

What’s been happening & what’s happening in the future

we were on a break

What has been happening?

Alright, alright, I was on a break. It wasn’t really intentional. Life and school got busy and writing here became more work than pleasure. Between school and work, the remaining hours were spent unwinding. The fact Friends is now on Netflix doesn’t help matters either. I haven’t been entirely dead on my site though. I’ve been self-teaching and doing design work. I’ve been primarily using Illustrator and GIMP. Some of the work I’ve been doing can be seen under the portfolio tab above, I’m always looking for constructive criticism to help myself improve. I have really enjoyed working on design lately, hence why it has taken over my free time.

The future?

There are a couple of projects I have lined up for the coming months.

Design

I’m going to continue working and self-teaching myself design. My projects will be posted into my portfolio on this site. On top of this I am going to start writing about design. I am not an expert, therefore I don’t intend to write like an expert. Instead I will be writing on topics that I found incredibly useful as a beginner.

Business

I started this site to share my knowledge and opinions on topics in the business world, primarily marketing. I intend to get back to that in the future.

PR Manager for a Superhero

This random writing project I started in the summer got put on the back burner when school started again. I actually really enjoyed working on these short stories. It allowed me to write about business topics while being able to add humor and a story line. This series also received a great deal more traffic to my blog due to the nature of the writing. Therefore continuing this project makes sense on all fronts. Drives traffic and I enjoy working on it, a pretty great combination.

Business Book Reviews

In recent months I have seen a tradition in my reading habits from strictly pleasure reading to reading business related books. It may be because I’m getting old, but I attribute it more to be passionate about the industry I’m in, and in my opinion that certainly is not a bad thing. I will be using these books as inspiration for blog posts and I will also be writing reviews on the texts, as well. I will discuss the value of the knowledge presented and summarize the key points of the text. I will do my best to be objective, but the posts will be based on my opinions. If you disagree with my reviews on a book, let me know! I may have missed something you caught, or misunderstood a section I found detrimental to the book.

This is what I have planned for the future months, like most things it is subject to change, but most importantly I’ll be actually writing again and I hope you enjoy it!

Thanks for reading,

Sean Reibeling

Time Management – Being Busy Makes Us Better!

Time-Management

It has been a while since I have written anything. This is mainly because this time of year is nuts. Moving back out east for school, rugby training camp, working, trying to find another job, trying to find time to find good articles to share, and finding time to write my own stuff. As much as I complain about being busy I am much more productive now than I am once things start to settle down. Being busy makes me better. A lot of our rookies for rugby find the training schedule daunting. Trying to fit rugby in with school work and other activities around campus. Any vet can tell you though that grades are better during the rugby season because you are forced to manage your time better.  When you have a lot on the go you have to manage your time wisely.  If you have class 8-12, then practice from 4-6, and you work at seven, then you need to get work done in that 12-4 window. That’s the only time you have so you need to use it wisely and you do, because if you don’t it forces you to cut into another activity or your sleep. On the other side of things when rugby season is done and I have a lot more free time I find I’m much less productive. You have 5 hours of free time, you should work on a paper for 2 hours so you give yourself three hours to play video games or go out with friends. Since videos games and friends are better than work that three hours quickly becomes four and that 90 paper becomes a 70 paper.  Without the strict need to manage our time we end up managing it poorly.

Top 10 Time management tips: http://www.lifehack.org/articles/productivity/10-ways-improve-your-time-management-skills.html

 

Thanks for reading! I will hopefully be posting more in the future now that things are settling down.

 

Sean

PR Manager for a Superhero Part 5 – Showtime!

business meeting conference journalism microphones

Say what you want about the old lady with the crazy cat, but Mrs. Norberry’s chocolate chip cookies were amazing. After Max had saved her cat she had sent over around seven dozen cookies. I had barely seen Max in the last week. He was really taking what I said to heart and was out doing the little things helping out the average Joe while laying low from the media.  The media was starting to become an issue though. Max was gaining quite the following online, as you could expect a real life super hero would. Smaller media outlets were starting to take notice and as I was the only contact Max gave I had an ever growing inbox asking for information or an interview. It wouldn’t be long until the big names started to come knocking. I had to act soon, I had to show Max to the world on our terms not the terms of some journalist who could twist his existence any way they wanted to make money. I need to do something big but I needed to control it.

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How to actually gain readers and traffic – Why you aren’t famous on the internet yet

elevator to success

 

We have all been naively optimistic at one point or another in regards to our online presence. Joining Instagram or Twitter with dream of 100k followers, your tweets retweeted to the masses. Starting and blog with the hopes of gaining 10k readers a day after your first post. We’ve all been guilty of this, myself included. Then reality set in, we discover we haven’t instantly become famous and we get discouraged and often give up on these accounts or blogs.

People everywhere want a quick path to fame. Don’t believe me? Look at Google, there is thousands of posts about “gaining blog traffic quickly”, “how to gain 1000 Twitter followers”, “Tools for a successful blog”, ect.  People want an elevator to internet fame and success, but if it was as easy as the push of a button everyone would have 10k followers and our notion of success would change. The path to success is stairs and if you want to get there you need to take them one grueling step at a time.  (more…)

Top 5 reasons not to treat your social media the same!

So many platforms

I continuously hear people talk about how great it is that you can link your social media accounts. If you’re wanting to share a picture of your cat to Facebook, Instagram, Twitter, Flicker, Pinterest, or any other that’s fine. You know why? Well to start no one really cares about your cat but more importantly you aren’t trying to market your cat. However, if you’re a business that is trying to market something via social networks for the love of god don’t post once and have it go to all your social media at the same time.

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Guerrilla Marketing its no Monkey Business

Gorilla Marketing!

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No… that’s not it…. Guerilla Marketing! Making someone want to buy your product before they know they were marketed to.

Guerrilla Warfare

I guess to define Guerilla marketing we should go back in history to look at guerrilla warfare. Guerrilla warfare (in colonial North America at least) was a method of warfare where a small number of highly mobile soldiers would attack small parties at ‘apparent’ random times. Picking apart an army a group at a time. This method was especially effective because at this time French and British militaries saw warfare as standing across from each other in lines and firing in a very structured manner. There wasn’t a lot of surprise in this method. You line up, they line up, both fire, then maybe charge. Guerrilla warfare was full of surprises, and because of that it was incredibly effective. Some armies were defeated before they knew they were at war. Guerrilla warfare did have its risk though. If the intended target is prepared there isn’t much chance for a small Guerilla party versus a prepared army.

Guerrilla Marketing

Sticking with the American Revolution esc analogy, Traditional advertising and marketing is like the French and British. Standing in a line and firing at each other. Consumers know they’re being marketed to. Most accept this as a part of life. There are changes in tactics of course but the large army on a field doesn’t change. Then there is guerilla marketing. Marketing to consumers without them even realizing and convincing them they need a product that was never actually “advertised”. This is done by plugging a product all over the web. A blog post here, a few comments here, a well-timed non-suspect tweet, a post on Reddit even that has very little to do with a product. All these methods and many more are utilized to market to consumers before users even realize.  (Did you know if you have enough Karma companies will buy your account and use your online credibility to their advantage?). Like Guerrilla Warfare, Guerrilla Marketing can be dangerous. If a consumer realizes what is happening you’re entire campaign will be crushed when it is out’ed to the internet. In the early 2000s there was a street racing blog that was gaining a lot of traffic (you can that The Fast and The Furious), this blog was doing very well. That is until someone realized the vast majority of cars featured were Mazda’s, after some digging it was discovered that the blog was in fact was a campaign by Mazda. The blog died over night because users felt lied to and betrayed.

Pros

–          Low cost compared to the cost of traditional advertising

–          Able to reach a vast variety of markets by tailoring content to individual segments

–          By making content that appears to be organic it will drive actual organic content

Cons

–          Time! Guerilla Marketing may be low cost financially but it takes a lot of time. You need to be willing to hustle to get the most out of an ‘covert’ marketing campaign

–          If you get caught as being insincere with staged ‘organic’ content you’ll lose a lot of online cred

–          Balance! There is a tricky line to walk across with this. To obvious and it won’t look organic, not obvious enough and it will have no effect and you are just wasting time.

 

Thanks for reading,

 

Sean

Welcome to the social media party – 5 types of companies

The Social Media Party

Welcome to the social media party. In a world where we are constantly interconnect it is key to leverage Social Media to your advantage. A great social media campaign can greatly help your company control the public opinion. The world of social median is like a party, there’s lots of people there, there’s a lot of companies there. Much like a party there are people there of all sorts, people who don’t really fit to people who are the star of the party and everything in between. Today I am going to outline the 5 major players at the social media party and how they handle themselves.

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50 Cent isn’t an awful ball player he’s a marketing genius

If you haven’t seen or heard about 50 cent’s awful opening pitch at the Mets game crawl out form under your rock. Social media and the news was raving about the terrible terrible throw. Which in my opinion is EXACTLY what good ol’ Curtis Jackson wanted. This awful pitch went viral instantly and and reached millions. As did his response. A response which happened to include the hashtags #smsaudio and #animalambition, these have nothing to do with his failed throw, but have gained a couple million brand impressions. If you think 50 cent couldn’t throw a good pitch, think it through. He’s an artist that is very aware of his image.You think he wouldn’t make sure he threw a good pitch if he wanted to?

So yes he “embarrassed” himself, but that’s a small price to pay for getting your brand out to MILLIONS of people. When it comes to publicity plays I love this and I think it’s genius. After all marketing is all about manipulating public opinion to gain awareness!

To conclude I’ll restate 50 cent’s tweet “I’m a hustler not a damn ball player. LMAO…” and yeah he hustled the shit out of the media and is probably laughing his ass off about the free advertising he gained.

The Good, The Bad, and The Awful of First Impressions

Strong Front Line for Any Business

Every heard the phrase “you only have one chance to make a first impression” or “put your best foot forward”? I’ll assume so, otherwise they wouldn’t be cliques. These count in life and even more so in business. In life if you make a bad first impression that sucks, but you can overcome it by showing of your best features. As a company if you make a bad first impression the chances of getting a chance to make up for it are slim. More likely than not that costumer will never deal with you again. As in life, everything in business is centered around building strong relationships, and these relationships are a lot easier if started on a strong note.

I also realize customer service is not a high paying or overly desirable job. Therefore trying to get people to be excited about it is difficult, but please if you are going to place these people as your first point of contact try to make sure they do lose a sale before they even forward a customer to the right people.

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CASL and why it sucks

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It’s been WAY to long since I’ve written anything, but then again I warned of that in my very first post. Working full time, with a part time job on top, hasn’t left a lot of time to write. I’ve made notes of what I’d like to write about so whenever I get time I’ll probably put out a bunch in a very short period. As for today however I am going to talk about SPAM, the ridiculous actions Canada has taken against it, why this legislation won’t fix anything and why it will hurt most well behaving businesses.

Canadian Anti-Spam Legislation (CASL) is going to war against SPAM and just as it sounds CASL is a castle for Canada, and like castles of old if you aren’t fortunate enough to be inside the castle during the battle then your shit out of luck.

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