Marketing

What’s been happening & what’s happening in the future

we were on a break

What has been happening?

Alright, alright, I was on a break. It wasn’t really intentional. Life and school got busy and writing here became more work than pleasure. Between school and work, the remaining hours were spent unwinding. The fact Friends is now on Netflix doesn’t help matters either. I haven’t been entirely dead on my site though. I’ve been self-teaching and doing design work. I’ve been primarily using Illustrator and GIMP. Some of the work I’ve been doing can be seen under the portfolio tab above, I’m always looking for constructive criticism to help myself improve. I have really enjoyed working on design lately, hence why it has taken over my free time.

The future?

There are a couple of projects I have lined up for the coming months.

Design

I’m going to continue working and self-teaching myself design. My projects will be posted into my portfolio on this site. On top of this I am going to start writing about design. I am not an expert, therefore I don’t intend to write like an expert. Instead I will be writing on topics that I found incredibly useful as a beginner.

Business

I started this site to share my knowledge and opinions on topics in the business world, primarily marketing. I intend to get back to that in the future.

PR Manager for a Superhero

This random writing project I started in the summer got put on the back burner when school started again. I actually really enjoyed working on these short stories. It allowed me to write about business topics while being able to add humor and a story line. This series also received a great deal more traffic to my blog due to the nature of the writing. Therefore continuing this project makes sense on all fronts. Drives traffic and I enjoy working on it, a pretty great combination.

Business Book Reviews

In recent months I have seen a tradition in my reading habits from strictly pleasure reading to reading business related books. It may be because I’m getting old, but I attribute it more to be passionate about the industry I’m in, and in my opinion that certainly is not a bad thing. I will be using these books as inspiration for blog posts and I will also be writing reviews on the texts, as well. I will discuss the value of the knowledge presented and summarize the key points of the text. I will do my best to be objective, but the posts will be based on my opinions. If you disagree with my reviews on a book, let me know! I may have missed something you caught, or misunderstood a section I found detrimental to the book.

This is what I have planned for the future months, like most things it is subject to change, but most importantly I’ll be actually writing again and I hope you enjoy it!

Thanks for reading,

Sean Reibeling

Welcome! / Redirect!

Hi, if you’re coming over from Firepole welcome! If you’ve come to my blog today coincidentally, welcome as well! If you’re one of the later go check out the guest post I did over at Firepole regarding the best way to manage a social media campaign. Guiding your way through the twist and turns to success rather than launching a campaign and hoping for the best.

Those of you coming from Firepole, thanks for stopping by. I had hoped to have a number of post made recently that would hook you on my blog. Unfortunately this time of year has been crazy busy between school, work, and rugby. That being said I have written articles but didn’t like how they turned out. Therefore they ended up in the digital trash bin. I encourage you to look around the site and if you like it, keep checking back. Once the rest of my life calms down I’ll get back to writing on a more regular basis.

 

Once again thanks for stopping by!

Sean

How to actually gain readers and traffic – Why you aren’t famous on the internet yet

elevator to success

 

We have all been naively optimistic at one point or another in regards to our online presence. Joining Instagram or Twitter with dream of 100k followers, your tweets retweeted to the masses. Starting and blog with the hopes of gaining 10k readers a day after your first post. We’ve all been guilty of this, myself included. Then reality set in, we discover we haven’t instantly become famous and we get discouraged and often give up on these accounts or blogs.

People everywhere want a quick path to fame. Don’t believe me? Look at Google, there is thousands of posts about “gaining blog traffic quickly”, “how to gain 1000 Twitter followers”, “Tools for a successful blog”, ect.  People want an elevator to internet fame and success, but if it was as easy as the push of a button everyone would have 10k followers and our notion of success would change. The path to success is stairs and if you want to get there you need to take them one grueling step at a time.  (more…)

Top 5 reasons not to treat your social media the same!

So many platforms

I continuously hear people talk about how great it is that you can link your social media accounts. If you’re wanting to share a picture of your cat to Facebook, Instagram, Twitter, Flicker, Pinterest, or any other that’s fine. You know why? Well to start no one really cares about your cat but more importantly you aren’t trying to market your cat. However, if you’re a business that is trying to market something via social networks for the love of god don’t post once and have it go to all your social media at the same time.

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PR Manager for a Superhero Part 3 – Are you going to be a Superman or a Spiderman?

differentiate or emulate“Is this you?” I asked, holding up a newspaper with a photo of a masked man in the blue suit carrying a woman out of a burning building. The caption read Mr. Freeze saves the Day!

“Yeah,” Max said with a grin. “The building was coming down so I froze the outside to hold it up and ran in to save everyone, I was incredible.”

“What about this one?” I asked holding up another paper showing a man dragging two would be kidnappers towards a police car. Both suspects looked as if they had been ever so slightly burnt. The headline read Human Torch Captures Kidnappers.

“Yeah,” he said. “I saved two little girls.”

“Considering you’re the only one that can fly I assume this was you?” I asked, holding up a third newspaper with the headline Mysterious Flying Man Intercepts Touchdown Pass. “Fancy, yourself a football player now?” The annoyance was starting to show in my voice.

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PR Manager of a Superhero Part 2 – What’s in a name?

What is in a name

“Captain Ice” he said.

“No” I groaned.

“Captain Fire” he tried again.

“That’s even worse” I said.

“Captain Ice Fire” he said enthusiastically. Thankfully the look on his face told me he wasn’t actually serious.

“Make more coffee” I said ignoring his last suggestion. It had been a week since he came into my office. This morning had been when we had decided to meet. Thankfully I didn’t have any other appointments today, or ever, because it was now well past dark. My desk was covered in note and research material. By research material I mean comic books. How else are you supposed to figure out about super heroes?

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PR Manager of a Superhero Part 1 – A knock at the door with a Fiery hand

PR to a super hero cover

My name is Kevin O’Connor and my life is awesome. I am the CMO of a fortune 500 company. My house has more rooms than I need and I only use about a quarter of the cars I own. Had you asked me 15 years ago if my life would have been like this I would have told “yes, 100%! I am going to be rich and important someday” that was in my final year of my business degree. Ask me if I would be in this position ten years ago and I would have told you to get out of my office (If you could call it that). Those dreams of being rich and important were out the window. Replaced with the dream of actually paying rent on time that month. To explain how I got to where I am now I guess I have to go back ten years and explain the whirlwind that was my life.

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PR Manager for a Super Hero – Overview

This idea came to mind after listening to one of Ryan Hanley’s Podcasts. His podcast is called Content Warfare and if you don’t already I suggest listening to it! In a recent podcast Dustin Stout was a guest and they were talking about how super heroes are a great example of good PR. After the show I tweeted about how awesome it would be to be the PR manager for a superhero. As I thought about it more and more I began to make more and more connection between how superheroes present themselves and how companies should. Since the world current has a lack of super heroes the likelihood of getting a job as the PR manager for a super hero is pretty low. I’ve decided to do the next best thing. Over the next couple of weeks I’ll be compiling a short story about the life and the challenges of being the PR manager for a super hero. Don’t worry I asked Stout’s permission to build off his idea. Hopefully by the end of it I’ll have outlined the similarities between managing a super heroes PR and handling a company’s. Part one will most likely be published later tonight and parts to follow will come probably once or twice a week.

Let me know what you think,

Thanks for reading,

Sean

For more information on Ryan Hanely @RyanHanley_Com

For more information on Dustin Stout @DustinWStout

Guerrilla Marketing its no Monkey Business

Gorilla Marketing!

 Image

No… that’s not it…. Guerilla Marketing! Making someone want to buy your product before they know they were marketed to.

Guerrilla Warfare

I guess to define Guerilla marketing we should go back in history to look at guerrilla warfare. Guerrilla warfare (in colonial North America at least) was a method of warfare where a small number of highly mobile soldiers would attack small parties at ‘apparent’ random times. Picking apart an army a group at a time. This method was especially effective because at this time French and British militaries saw warfare as standing across from each other in lines and firing in a very structured manner. There wasn’t a lot of surprise in this method. You line up, they line up, both fire, then maybe charge. Guerrilla warfare was full of surprises, and because of that it was incredibly effective. Some armies were defeated before they knew they were at war. Guerrilla warfare did have its risk though. If the intended target is prepared there isn’t much chance for a small Guerilla party versus a prepared army.

Guerrilla Marketing

Sticking with the American Revolution esc analogy, Traditional advertising and marketing is like the French and British. Standing in a line and firing at each other. Consumers know they’re being marketed to. Most accept this as a part of life. There are changes in tactics of course but the large army on a field doesn’t change. Then there is guerilla marketing. Marketing to consumers without them even realizing and convincing them they need a product that was never actually “advertised”. This is done by plugging a product all over the web. A blog post here, a few comments here, a well-timed non-suspect tweet, a post on Reddit even that has very little to do with a product. All these methods and many more are utilized to market to consumers before users even realize.  (Did you know if you have enough Karma companies will buy your account and use your online credibility to their advantage?). Like Guerrilla Warfare, Guerrilla Marketing can be dangerous. If a consumer realizes what is happening you’re entire campaign will be crushed when it is out’ed to the internet. In the early 2000s there was a street racing blog that was gaining a lot of traffic (you can that The Fast and The Furious), this blog was doing very well. That is until someone realized the vast majority of cars featured were Mazda’s, after some digging it was discovered that the blog was in fact was a campaign by Mazda. The blog died over night because users felt lied to and betrayed.

Pros

–          Low cost compared to the cost of traditional advertising

–          Able to reach a vast variety of markets by tailoring content to individual segments

–          By making content that appears to be organic it will drive actual organic content

Cons

–          Time! Guerilla Marketing may be low cost financially but it takes a lot of time. You need to be willing to hustle to get the most out of an ‘covert’ marketing campaign

–          If you get caught as being insincere with staged ‘organic’ content you’ll lose a lot of online cred

–          Balance! There is a tricky line to walk across with this. To obvious and it won’t look organic, not obvious enough and it will have no effect and you are just wasting time.

 

Thanks for reading,

 

Sean